мÓÆÂÁùºÏ²Ê¿ª½±

Cruelty Sentencing Campaign

мÓÆÂÁùºÏ²Ê¿ª½±â€™s campaign for increased maximum sentences for acts of animal cruelty (also originally known as the ‘Not Funny campaign’) began in 2017 with a research report highlighting the need for tougher deterrents for the crime.

Peter next to dog in front of animal welfare campaigning poster

What we did

Previously, such acts could only be met with a maximum six-month term, a penalty not proportionate to the serious nature of the crime, and out of step with tougher possible sentences for other offences. We were calling instead for five-year maximum terms to be introduced.

By the autumn of 2017 the Government had committed to delivering this, but it faced a rocky road in the following years, including being derailed by both the prorogation of Parliament and a General Election in 2019, and eventually made its way back as Private Member’s Bill in 2020.

All the while, мÓÆÂÁùºÏ²Ê¿ª½± was working with supportive MPs and Members of the Scottish Parliament from across all the major political parties to help deliver change, including through parliamentary receptions, debate briefings and pledges. We also engaged the support of thousands of мÓÆÂÁùºÏ²Ê¿ª½± supporters across the United Kingdom to make clear that it was time for change.

The new laws ultimately came into effect in the summer of 2020 in , and the following year in

Delivering change

Find out how we made change happen in our campaign video.

What’s next?

The law has changed but our work is not complete. The new sentences will have to be reviewed by the Sentencing Council across England and Wales, an independent body who will advise how they should be applied in practice. мÓÆÂÁùºÏ²Ê¿ª½± will press on to make sure that tougher sentences for the worst offences are a reality, not just a legal possibility.

You can find updates on our work by following our мÓÆÂÁùºÏ²Ê¿ª½± Public Affairs and by signing up for мÓÆÂÁùºÏ²Ê¿ª½± campaign updates.